Whether it is for gold, silver or platinum, precious metal markets can be incredibly difficult to predict. Prices tend to change very rapidly and there are countless factors that influence them. This makes it difficult to make profits in the short term and means holding on to stock for longer is typically the norm. Investors need to be careful and get their timings perfect if they want the best returns.

One of the biggest decisions you need to make if you do decide to put some money into precious metals is which type to go for. You should have a look at current prices for each material and the forecast for the future before deciding which to go for. You’ll need to decide whether to go for coins or bars. If you decide to buy gold bars or any other type of bullion, you can rely on us to provide a secure, professional service and always offer genuine, fully certified products.

Platinum is currently in an unusual situation. Typically the material commands a higher price than gold because it has more uses, particularly in terms of industrial applications. However, over the last few years the value has actually dropped to the point where it is selling at a lower price. This has been coupled with a drop in supply because the low values make platinum mining more costly, and some investors have been stockpiling it as they prepare for shortages in the future. Experts are expecting prices to remain low for coming years.

The low price of platinum is pushing more people to buy gold or silver instead. Luckily market conditions for both of these materials are clearer so it is easier to get an idea of the situation. Before committing to a purchase you should look at the forecast for the coming year and even further ahead to make sure your choices are the right ones. Investing in precious metals takes effort if you want to make a return in the future and you’ll need to keep an eye on the market and the factors that influence it including supplies and the strength of currencies. If you wish to buy gold bars or purchase silver or platinum bullion, we can offer a range of products for you; take a look at our full selection to find out more.